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Saturday, July 28, 2007

Book Review: The Clean Tech Revolution

The Clean Tech Revolution is a book that covers the most dramatic industrial shift in more than a century. This book is authored by members of the clean tech consultancy, Clean Edge, and I highly recommended it to anyone looking to learn about the past, present, and future of clean technology, as well as learning about the companies and cities that are the leaders of this emerging industry.

Here are some of the highlights:

  • Audience - The book is great read for anyone who is a potential stakeholder - entrepreneurs, consumers, investors, government officials, and executives will all learn something new after reading this.
  • Organized for easy reference - The book was well organized - anyone looking to learn about one or two particular technologies can jump around to a chapter on the technology they are looking for as the book has individual chapters on wind, solar, biofuels, transportation, green building, the grid, and more.
  • "Ten to Watch" - Each chapter has a list of the company's that are leading that sector - the company names can be found at the Clean Tech Revolution blog.
  • Clean Tech Cities - There is an entire chapter dedicated to developing cities and regions to become clean tech hubs, and like the technology chapters there is a list of the leading clean tech cities. I am hoping we here in Pittsburgh can someday learn how to emulate some of the cities that made the list. Portland and Austin come to mind.
  • Marketing Clean Tech - The do's and don't's for marketing these technologies. There are decades worth of case studies of flawed marketing of solar and other environmental friendly technologies.
  • Verdict - Definitely a great book for you if you are reading this here blog. I would recommend this book to anyone wanting a broad sweeping overview or reference book of the industry. There are several good books available that are more focused on particular industries like oil, electricity, solar, and even green business. I will be reviewing a few of these in the upcoming months.
Some other things to note: It was nice to read that the authors of the book were in agreement with a lot of the things I have posted on here, particularly my position against corn based ethanol. I also agree with the authors that shifting subsidies from "entrenched" conventional energy companies to those producing renewable energies would be the easiest way to support further growth and adaptation of renewables, and I agree with them that sin taxes are another sensible way to fund these initiatives.


Michael Davidson said...

Hello Schultz,
The Information that you have provided is a lot for a businessman, or a person new to the clean tech.

I guess so many in this polluted world does not know what is Clean Technology. I, you, and some people know what is it and why is that used. I did not read the book. Does that say anything about the facts of global warming or the effects of global warming on the earth?

So, I would Recommend everyone to see the Documentary on Global Warming by Albert Al Gore, The Former Vice President of United States.

Sorry If I was offending.
Michael Davidson.

Michael Davidson said...

The link was placed Wrong. Here is the link www.climatecrisis.net/