Green is Good blog is Cover Story for this week's issue of Information Week magazine

Well, not really, but Info week's story titled "What Every Tech Pro Should Know about Green Computing" is an excellent look inside the power consumption of corporate data centers and explains why IT managers and executives need to get on board with the green movement.

Besides using more power efficient processors and energy saving methods such as virtualization, which allows each server to be used as if it were multiple servers, companies are implementing more energy efficient operational measures for their data centers. Highmark, a health insurer here in Western PA, is one of the companies mentioned that is using energy saving techniques to cool its servers, which is a process in of itself that requires as much power as it takes to run the actual server.